Company Also Announces Major Gains in Luxury Market Share and Success of New Elegance Campaign
ATLANTA, GA, Apr 17, 2015 (Marketwired via COMTEX) — Berkshire Hathaway HomeServices Georgia Properties hosted an exclusive event for Luxury Collection Specialists at Ansley Country Club and announced the latest results for the luxury real estate market in Metro Atlanta. The data is based on information from Trendgraphix, Collateral Analytics and the local MLS services. The report shows very positive gains for the last 12 months. The number of luxury properties above $500,000 sold in the last 12 months increased by 11.4% compared to the previous 12 months. Sales volume increased by 12.9%. Listed inventory increased by 12.2%. The market above $1 million increased by 12.3% while sales volume increased by 15.4%. Listed inventory increased by 17%.
One of the big stories in the Metro Atlanta luxury real estate market is the emergence of the Luxury Collection from Berkshire Hathaway HomeServices Georgia Properties. Since introducing this new luxury program, there has been a dramatic shift in the market share of the major players. In the last 12 months, Berkshire Hathaway HomeServices Georgia Properties gained 26% in units and 27% in closed volume for properties above $500,000 and gained 42% in units and 46% in closed volume for properties above $1 million. The company also reports a 50% increase in listed inventory over $1 million. No other luxury brokerage achieved such impressive results. Click here for the detailed report.
“Berkshire Hathaway HomeServices is committed to redefining luxury real estate by delivering new innovations that offer more value and exceptional service to our clients. The results in market share and the increasing number of quality luxury associates joining our organization proves that this strategy is working,” said Dan Forsman, president & CEO of Berkshire Hathaway HomeServices Georgia Properties.
Berkshire Hathaway HomeServices Georgia Properties has also launched the new “Elegance Campaign” which is a very distinctive high fashion style advertising campaign to drive awareness and more leads to Luxury Collection listings. The campaign includes a network of vinyl and digital billboards in key locations like the heart of Buckhead and major traffic locations for the affluent suburbs. The campaign also includes significant print advertising in major mediums such as Atlanta Homes & Lifestyles, The Atlantan, Northside Neighbor, Southern Seasons, Buckhead Guidebook, Atlanta InTown, Dunwoody Crier, Atlanta Business Chronicle, Marietta Daily Journal, North Atlanta Business Post, AJC plus global mediums including the Wall Street Journal, Robb Report, DuPont Registry, Prestige, Unique Homes, and Luxury Real Estate. The company is building a local digital advertising network including interactive kiosks, flat panel TVs and extensive online advertising on Google and Facebook. In March, Berkshire Hathaway HomeServices Georgia Properties was a sponsor for the Luxury Living Show at Phipps Plaza which highlight a brand new interactive podium kiosk — the first in the world.
“The reaction to the Elegance Campaign from consumers and our Luxury Collection Specialists has far exceeded our expectations,” said Lori Lane, senior vice president of Luxury Real Estate for Berkshire Hathaway HomeServices Georgia Properties. “This classic campaign is only the beginning of what BHHS has in store for their Luxury Collection.”
About BERKSHIRE HATHAWAY HOMESERVICES GEORGIA PROPERTIES
Berkshire Hathaway HomeServices Georgia Properties has 1,250 associates and 23 offices across the Greater Metro Atlanta area. Led by president and CEO, Dan Forsman, the organization offers a full suite of integrated real estate services including residential real estate, luxury real estate, new homes sales and marketing, commercial real estate, corporate relocation, property management, mortgage lending, title and settlement services, home warranties and insurance. Berkshire Hathaway HomeServices Georgia Properties is an independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.(R) Equal Housing Opportunity. Visit http://www.BHHSGA.com.
Tony Floyd, Chief Marketing Officer
404.372.7791 | Tony.Floyd@BHHSGeorgia.com
SOURCE: Berkshire Hathaway HomeServices Georgia Properties